The Benefits of Collecting Employee and Customer Feedback – Simultaneously

The Benefits of Collecting Employee and Customer Feedback – Simultaneously

Conducting a simultaneous employee and customer satisfaction survey is likely to be highly beneficial, especially for larger organisations. We already know that the two are interlinked – satisfied employees ensure the happiness of customers. This is more or less self-evident. Now, let’s assume the following…

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5 Typical Design Flaws in Online Customer Survey Questionnaires

When a customer survey is properly executed from start to finish, it is one of the best, if not the best information tool there is to be used for business success. Here is a list of typical design flaws that I frequently come across when…

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Planning a Customer Survey? How to formulate the right questions…

Regardless of the nature of your business, I bet you can come up with a great number of questions that could be included in the customer survey. But if we apply the rule of thumb of 10 questions, then we must become selective. There are…

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Measuring the Perceived Experience of a Hotel Guest

This is the second installment of a 3 part article series about the stages of guest satisfaction called the perceived experience with some suggestions for the questionnaire design and the follow up analysis. Once the guests enter the doors of the hotel, their perception of…

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