Better Guest Satisfaction Measurement: Smaller accommodation establishments

Better Guest Satisfaction Measurement: Smaller accommodation establishments

This method is straightforward and likely to work very well on any accommodation establishment with less than 50 rooms e.g. Bed and Breakfast. The standard way of measuring guest satisfaction or guest experience is to use a numeric scale with variation from 1-10 or from…

Read More

Post-Experience Satisfaction of a Hotel Guest

This is the third and last instalment of the article series “the stages of guest satisfaction” called the post-experience satisfaction with a short summary of the key elements to be included in the feedback questionnaire, and some recommendations for the analysis stage. After the stay is over,…

Read More

Measuring the Perceived Experience of a Hotel Guest

This is the second installment of a 3 part article series about the stages of guest satisfaction called the perceived experience with some suggestions for the questionnaire design and the follow up analysis. Once the guests enter the doors of the hotel, their perception of…

Read More

Measuring the Pre-Purchase Experience of a Hotel Guest

This is the first instalment of a 3 part article series about the stages of guest satisfaction called the pre-purchase experience. As we know, the guest experience starts well before entering the doors of the hotel, it starts when the potential guest turns on the…

Read More