Meeting or Exceeding Customer Expectations: Consider unique selling points

Meeting or Exceeding Customer Expectations: Consider unique selling points

In January 2018 I wrote an article called “Meeting or Exceeding Customer Expectations – Marketing communications aspect with a practical tip!” It was concluded in the group discussions that followed – the best practice is to: (a.) KEEP the promises made in the marketing communication…

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Meeting or Exceeding Customer Expectations – Marketing communications aspect with a practical TIP!

This is a topic that surfaces frequently – meeting or exceeding customer expectations. But first, the two major factors that build up customer expectations are previous experiences and marketing communication. Previous experiences affect directly customer loyalty, most likely resulting in a positive outcome if the…

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Measuring the Pre-Purchase Experience of a Hotel Guest

This is the first instalment of a 3 part article series about the stages of guest satisfaction called the pre-purchase experience. As we know, the guest experience starts well before entering the doors of the hotel, it starts when the potential guest turns on the…

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