Design a Customer Survey Based on the Likely Causes of Customer Dissatisfaction

Design a Customer Survey Based on the Likely Causes of Customer Dissatisfaction

This is actually a very effective method to design a customer survey, especially concerning the businesses that have a high turnover of new customers e.g. retail or hotel businesses. Instead of thinking customer satisfaction through general indicators such as – “How satisfied were you with…

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It Makes Perfect Sense to Look into the Relationship between Customer Satisfaction and Pricing!

The reason is as follows, we may well receive 10 as an overall satisfaction rating from a customer, and what it means in practice is that the customer was very satisfied with us, regardless of the money spent. You could be extremely satisfied for the…

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Customer Experience and Customer Satisfaction: How to effectively combine the two in a survey!

What is experience? Experience is essentially about impression – something happened, an event or occurrence that left us with an impression, and impression in the context of customer experience is about an opinion on someone or something. How do we measure an opinion? Rather than…

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