Planning a Customer Survey? How to formulate the right questions…
Regardless of the nature of your business, I bet you can come up with a great number of questions that could be included in the customer survey.
But if we apply the rule of thumb of 10 questions, then we must become selective.
There are situations in which more questions could and should be asked, the usefulness is largely dependent on the respondent – surveyor (business) relationship.
For example, your B2B customers are most likely going to stay longer with the questions even if the amount is doubled in comparison to a random consumer who occasionally connects with your business.
So, how do we then formulate the TOP 10 questions? The following process or thought pattern could be useful.
First, think carefully what bothers you or keeps your mind occupied concerning the business…