Defining the Survey Goals through Product and Service Attributes

Surveys should always have clear goals and purpose.

One approach to define the survey goals and develop the purpose is to concentrate on product and service attributes.

You could try forming the survey questions around the following attributes, depending of course on the relative importance of each attribute for your business.

Accessibility

How easily our products and services are accessible or obtainable from a customer perspective?

Communication

How successful our marketing efforts have been, or how well we are succeeding in daily communication with the customers?

Consistency

Are we constantly performing on high-level from a customer perspective…

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