Boosting Survey Response Rates: Use of Incentives
To fully understand customer perception, surveying is needed one way or the other and email is an excellent medium for the purpose. It is cost-efficient with excellent reach and the only real downside is the highly fluctuating response rate, which creates a dilemma:
To make the survey interesting to the respondent, it should be fairly short, which is probably the single most important factor in the survey design in general. The short surveys do not require extensive attention nor time, thus it is fair to assume that respondents are more motivated to start answering, and complete the survey.
To make the survey interesting to the business, it should be fairly long, and contain more than one open-ended question that require time and extra effort to answer, thus it is fair to assume that respondents are less interested in staying committed with the survey…